About Us

FREE for the taking!

When Adriana Issakov opened La Jolla Swim and Sport in March 2014, she completed the decor by hanging a sign out front. 

It read: FREE Guided Cove Swim

FREE Guided Cove Swim


Issakov grew up swimming in La Jolla Cove and has channeled her love of ocean swimming by helping others feel at home in the ocean.

 "It's remarkable what has happened since I hung up that silly sign out in front of the swim shop.
The response has been amazing, bringing many fantastic people into my life."

From Argentina to Canada, Australia to England, we've had swimmers from all over the world join our FREE guided swims!



FREE Guided Cove Swim


Issakov offers guided swims at the Cove beginning at 6:30am every day (with a prior reservation) and caters the swim to each individuals needs.  Swimmers who seek her out benefit from her knowledge from a lifetime of swimming at the Cove.  Mentoring new swimmers, triathletes and marathon ocean swimmers of all levels. Recently becoming certified as an Official Catalina Channel Observer.

For larger groups and snorkel tours, you can find her on AirBnb Experiences. 

Search for Snorkel with a Local or Swim with a local.


La Jolla Swim and Sport is the ONLY swim shop in the Village of La Jolla. 

An outstanding selection of product for sale and for rent for all your water sports needs.

Come and check out the shop and meet the owner!

← Return to the back office    Our retail location is temporarily closed due to COVID-19 --- Please enjoy 25% Off Your Entire Purchase on our Website --- Upon checkout use Code: FINALSALE25% (PBear Caps excluded) Thank you! Hide